PROFESSIONAL CORPORATE PHOTOGRAPHY & VIDEOGRAPHY

Professional photography is one of the most essential elements to growing your business. It provides visual content for a number of important components of your business, including your website, social media platforms, marketing materials, and so much more. Beyond that, it has the ability to tell a story and contributes to adding to your brand. Having high quality, professionally-taken photos is non-negotiable and must be taken into account when establishing your business in a strong and powerful way.

Whether you’re a first-time business owner or you are looking to revamp your online presence, LA Photo Team has the skills, knowledge, and experience to provide you with stunning and high quality visuals for your business.

WHY IS PROFESSIONAL PHOTOGRAPHY SO IMPORTANT? 

Professional photography is one of those things that you should invest in as a business owner. While many people think that they can just take the photos with an iPhone camera or just use stock images, just know – that these don’t always suffice. While photos on your smartphone or stock images may suffice in some circumstances, just know that it is not the only thing you should rely on.

Professional photography can take your business a long way. No matter what you’re selling or what type of industry you’re in, it is something that will benefit your business exponentially. Having high quality photos is something that every business should take advantage of. It helps tell a story and your customers will be able to see what you’re selling. It is a huge contributing factor to your branding and success. Professional photography is just one of those business expenses that are beyond worth it and should be at the top of your list when it comes to establishing your brand.

5 REASONS WHY EVERY BUSINESS NEEDS PROFESSIONAL PHOTOGRAPHY

There are many different reasons why every business should invest in professional photography:

A PICTURE IS WORTH A THOUSAND WORDS

As cliché as it may sound, a picture truly is worth a thousand words – and in some cases, even more! Having high quality photographs for your business – whether it is of your products, employees, office, interactive photos, or the like, photos allow your customers to get a feel of your business and what you have to offer. In this day and age, having high quality, stunning photography is something that has the power to get customers to want to purchase your product before even seeing it in person. Or perhaps you offer a service as opposed to a product – when you exude professionalism, value, and excellence through professional photography, you also have the power to reel in clients this way. The internet creates endless opportunities and creating high quality photography and videography has the leverage  to achieve this.

VISUAL CONTENT REPRESENTS YOUR BRAND

Hiring a professional photographer is an investment without a doubt. For many business owners, it may be tempting to try to just take photos or videos yourself or find a less experienced photographer that can offer his or her services at a lower rate. Here’s one big take away that you should remember if that even crosses your mind: your photos are a representation of your brand. Therefore, you don’t want to compromise this with lower quality images, as it can impact the quality of your brand and the services or products you offer. Having high quality imagery certainly has the power to make a great first impression, so don’t skimp on them. 

CUSTOMERS WANT TO GET TO KNOW YOUR BRAND

Another important factor to consider is that your customers want to get to know you and your brand. They don’t want to see stock photos all the time. While stock photos may be helpful in some cases, it’s not something that your customers always want to see. They want to be able to get a feel of your brand and when you show them real, high-quality photographs of you, your staff, products, where you work, etc., it gives them more confidence in your brand.

IMAGES HELP WITH SEARCH ENGINE OPTIMIZATION (SEO)

Having a website for your business is essential in this day and age. If you currently have a website, it is likely that you have heard of search engine optimization (SEO) to some extent. SEO is a method of strategically optimizing a number of different elements of your website in order to help it perform at its best through search engine ranking results. 

Keep in mind that there are numerous elements involved in SEO and one of them is optimized images. When you have optimized photos on your website, it can help your website get found in Google Images and overall, can be very beneficial to your overall search results. In addition, professional photography can help your customers stay engaged longer and can encourage them to choose your business, as opposed to a competitor.

VERSATILITY IS KEY

Another key benefit of having professional photography is that not only are you able to market your business online using the images (website, social media platforms, campaigns, email marketing, and many other forms of marketing), but you can also use them for traditional marketing materials. This includes billboard ads, brochures, postcards, fliers, and so much more. This will help customers engage with your business exponentially, whether it is online or offline. The opportunities are endless when it comes to professional photography and you want to be able to showcase your business in a professional, engaging, and stunning way. Having professional photography can help with your marketing efforts significantly. 

CONTACT LA PHOTO TEAM FOR MORE INFORMATION

Are you interested in boosting your online and offline presence through professional photography? If so, then look no further. Our team of Los Angeles professional photographers and videographers have extensive experience working with brands in all industries and can help you achieve stunning results. Contact us to learn more about how we can help!